Home

Singapore – Singaporean – Economist by Training, Entrepreneur by Trade


Life

I intently live a life of service (I am an atheist) – in which one’s purpose is to use their privilege to lift the lives of those around them. To sound less imposing, I sometimes say: “others- rather than me-centric life”.


Work

I run growth.sg, a digital & innovation consulting firm for SMEs. We are a full-service strategy, implementation, and training firm covering all digital channels – website, search, social, and platforms.

What keeps me going: I thoroughly enjoy providing counsel to business and product owners on their digital and tech challenges.

I believe I am qualified to give founders and business owners advice on these issues – I came through the startup ‘hell’, having founded and shut swapie.co, a purchase-on-behalf platform, and gifting.sg, a social-good fundraising platform.


Out of Office

I indulge in football, viral memes, erudition, poetry, and the creation of the latter three, so if we have similarities, please connect!


This Website

Here you will find some case studies of my previous work (WIP – in the meantime, please check my LinkedIn profile), and some thought pieces I have written to make the world a better place.


Pre-2014 articles: click here